Kerusha Kharel

Kerusha Kharel is a Marketing Officer at Emigrate Lawyers with experience in website optimisation, search visibility, analytics, and technology-driven growth.

She holds a Bachelor’s Degree in Information Technology and Management from Tribhuvan University, combining her academic background with practical experience to support the firm’s online development and long-term growth.

Experience in Search and Website Optimisation

Kerusha works on improving website visibility, structure, and performance through SEO, technical optimisation, internal linking, structured data, and content improvements.

She also monitors competitors and search trends to identify opportunities that can strengthen the firm’s online presence.

Adapting to AI and Emerging Search Technology

Kerusha has a strong interest in the continuing evolution of search technology and artificial intelligence.

As people increasingly use Google AI Overviews, conversational search, and generative AI platforms to find information, she works on adapting the firm’s online content and website structure to these changing search behaviours.

Her experience includes improving content structure, topical relevance, question-based information, structured data, and trust signals that can make legal information easier for both users and search technologies to understand.

Using Data to Identify Growth Opportunities

A significant part of Kerusha’s work involves analysing data to understand how the firm’s online platforms are performing.

She reviews search performance, website traffic, user behaviour, campaign results, keyword trends, and competitor activity to identify opportunities for improvement.

This allows her to make informed decisions based on measurable results rather than assumptions.

Improving the Online Client Experience

Kerusha understands that a law firm’s website is often one of the first interactions a potential client has with the business.

For this reason, she places strong emphasis on website usability, information architecture, page performance, and conversion optimisation.

Her work includes improving page layouts, content hierarchy, calls to action, navigation, website speed, and the overall path between a user’s initial search and their enquiry with the firm.